Thanks to the nearly 850 of you who responded to Sooner Magazine’s annual readership survey.

Below is a pie chart of results for quick reference, as well as a text breakout of the compiled data and a synopsis of feedback we received from some 200 open-ended responses from readers.

We will use the results to understand what we’re getting right, where we could improve and what readers might like to see in the future. We appreciate you taking the time to help make Sooner even better!

Overall, how satisfied are you with the quality of Sooner Magazine?

·        Satisfied 51.4%

·        Very Satisfied 37.1%

·        No Opinion 9.7%

Please indicate your agreement with this statement: Sooner Magazine strengthens my personal connection to OU.

·        Agree 55.5%

·        Strongly Agree 27.1%

·        No Opinion 12.9%

How do you prefer to read Sooner Magazine?

·        Print 46.9%

·        Online 27.3%

·        Both 25.7%

Please check all the types of Sooner Magazine stories that you enjoy reading:

·        News briefs (Sooner Shorts) 78.2%

·        Stories about OU students, initiatives and programs, including athletics 70.7%

·        Profiles of OU alumni (Sooner Nation) 68.1%

 Sooner Magazine achieves the following objectives for me

·        Provides insights into news and developments across OU’s three campuses 70.8%

·        Offers inspiration and fosters a sense of connection to OU 60.6%

·        Highlights OU research and economic impact 54.2%

Insights from your comments:

·        Sooner Magazine readers want people-centered, relatable stories about students, faculty and alumni.

·        Balancing the past and present is important to readers. Stories about OU’s history and nostalgia matter.

·        You believe that OU is a force for good and want to know the human impact and real-world relevance behind research, outreach and community service, as well as the tangible value of an OU degree.

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